The world of internet marketing is constantly evolving, and as technology advances, so do the strategies and techniques that businesses use to reach their target audience. New trends are constantly emerging, and it’s important for businesses to stay up-to-date with the latest developments if they want to remain competitive.
In this blog post, we will explore some of the most significant internet marketing trends that are expected to change the way we work in the coming years. From the rise of voice search to the growing importance of personalization, these trends have the potential to revolutionize the way we approach digital marketing. So, let’s dive in and explore how these trends can help your business stay ahead of the curve.
1. Tailoring SEO for Conversational Phrases
Digital Marketing Trends That Should Be On Your Radar
In the ever-evolving world of digital marketing, tailoring search engine optimization (SEO) is crucial. With the increasing use of voice search via virtual assistants, it’s essential to think about conversational phrases that people would use to find you. Instead of typing “Italian restaurants in Chicago” as a search phrase, they may ask, “What’s a good Italian restaurant in Chicago?” Incorporating conversational keywords into your content will increase visibility for voice search users.
Another trend to watch out for is social media’s shoppable feature. Users can now purchase products directly from social media posts by linking their accounts to digital catalogs. Google Ads also offers in-feed shopping tools, where ads display as shoppable photos linked to your product catalog. Creating a Google Shopping ad can increase visibility and provide an opportunity to stand out at the top of relevant searches.
Push notifications are becoming increasingly popular and are a useful tool to remind customers of upcoming appointments, send digital receipts, and promote upcoming sales. With an estimated 3.8 billion mobile users in 2021, push notifications provide a way to reach customers through their smartphones. SMS marketing is also a great tool to engage with customers. Short, personalized messages such as promotions, coupons, and reminders can be sent directly to clients who opt-in to receive them.
Video marketing is one of the most popular digital marketing trends, with the average person watching online videos for about six hours per week. Creating video ads can tap into this market, with YouTube and Vimeo channels, and other social media content. Over-The-Top (OTT) ads, which appear at the front of other streaming videos, can also be used to connect with viewers, but it is essential to keep them short and impactful.
Finally, internet privacy is a top concern for users and digital providers alike, with Google aiming to remove third-party cookies from its websites. This change will impact banner and onsite ads, but marketers can adjust their ads by utilizing keywords and understanding logical contexts for their ads. The removal of third-party cookies will not happen until 2023, but considering this change in your digital marketing strategy will improve brand promotion. [1][2]
2. In-Feed Shopping on Social Media
As the world of internet marketing continues to evolve, businesses need to stay on top of the latest trends to remain competitive. One trend that marketers should keep an eye on is in-feed shopping on social media. This feature allows businesses to link their Facebook and Instagram accounts to their digital catalog, enabling customers to purchase products without leaving the app. With in-feed shopping, businesses can post product photos that double as shoppable ads, where users can make direct purchases with just a few clicks. This feature not only simplifies the buying process but also makes social media channels more effective in boosting sales and generating revenue. As social media continues to play a larger role in the shopping experience, businesses that can leverage in-feed shopping will be at a distinct advantage over those that cannot. [3][4]
3. Shoppable Google Ads
One of the most significant internet marketing trends that will change the way we work is the emergence of shoppable Google ads. These are ads that allow consumers to take action right from the ad unit itself, including adding products to a shopping cart, viewing product details, or making a purchase. As more and more consumers are shifting towards eCommerce, shoppable ads offer a seamless and convenient shopping experience. With shoppable Google ads, businesses can also enhance their advertising strategy by tapping into the customer’s purchase intent and providing relevant product recommendations.
Shoppable Google ads come with several benefits for businesses. Firstly, they enable businesses to drive more sales by providing a hassle-free shopping experience for consumers. This new type of ad also opens up new opportunities for businesses to showcase their products, reach targeted audiences, and compete with larger competitors. Additionally, shoppable ads give businesses an added layer of customer engagement by reducing the number of steps a customer must take to make a purchase. Moreover, businesses can leverage the data insights provided by shoppable ads to better optimize their marketing campaigns and improve their overall results.
Shoppable Google ads are an excellent way for businesses to connect with customers and drive sales in 2021 and beyond. In today’s digital age, consumers demand convenience and seamless experiences, and shoppable ads offer both. As this trend continues to grow, businesses that embrace it will be in a better position to succeed. They can leverage the power of shoppable ads to tap into the customer’s purchase intent and provide them with relevant product recommendations. Overall, shoppable Google ads are a game-changer for internet marketing and will undoubtedly change the way we work in the future.
4. Push Notifications for Mobile Devices
Push notifications for mobile devices are one of the most effective ways for businesses to engage with customers. These personalized messages pop up on a user’s mobile device, either as a message bubble on their home screen or as an SMS message in their text feed. With push notifications, businesses can create personalized messages that drive customers to their site. They are an excellent tool for reminding customers of upcoming appointments, sending digital receipts, and promoting upcoming sales. As an estimated 72.6% of internet users will only use mobile devices to access the internet in 2021, push notifications should be a key element of any digital marketing strategy. [7][8]
5. SMS Marketing for Direct Client Connection
As internet marketing continues to evolve, text messaging is becoming an increasingly important tool for connecting with customers. SMS marketing is a powerful way for companies to reach out to customers directly and provide the information and services they need. With the convenience and flexibility of text messaging, more and more consumers are opting to use this channel for communication with brands. SMS allows companies to provide customer service functions such as appointment scheduling, product feedback, and more. Moreover, customers also prefer texting support reps over phone calls because of the opportunity to avoid long hold times and transfers. By incorporating SMS into their digital marketing strategies, companies can boost customer trust and increase profits significantly. [9][10]
