Email marketing can be a great way to promote your offers, but only if you have a solid email list to work with. If you don’t have a strong email list, your campaigns will likely fall flat and you won’t see the results you’re hoping for. So how do you build a strong email list? There are a few things you can do:
How to collect email addresses using
Email marketing can be a great way to promote your offers, but only if you have a list of email addresses to send your messages to. So how do you go about building that list? Here are a few tips:
- Use an email sign-up form on your website or blog. Make it easy for visitors to sign up by placing the form prominently on your home page or in a sidebar. Include a strong call to action so people know why they should sign up.
- Offer something of value in exchange for email addresses. This could be a discount code, an exclusive content piece, or access to a contest or sweepstakes. Whatever you offer, make sure it’s something your target audience will find valuable.
- Collect email addresses offline as well.
Creating a sign-up form
The first step to email marketing is creating a sign-up form. You can create a sign-up form on your website or blog, or use a service like MailChimp or Leads leap which is the one I use and it’s the best for building sign up forms and landing pages. Click here to check it out.
When you create a sign-up form, make sure you include the following:
- A clear and concise headline that tells people what they’re signing up for.
- A brief description of what they’ll receive by signing up.
- An easy to find and use sign-up form (ideally placed in the sidebar or above the fold).
- A thank you message or incentive for signing up (this could be a discount code, free ebook, etc.).
Once you have your sign-up form set-up, start promoting it!
Assuming you already have a sign-up form set-up on your website, there are a number of ways you can start promoting it to grow your email list.
One way is to add a link to your sign-up form in the header or footer of your website so that it’s visible on every page. This makes it easy for visitors to sign up no matter where they are on your site.
Another way to promote your sign-up form is to create a pop-up that appears when someone visits your site. You can use a tool like leads leap to easily create and manage pop-ups on your website.
Finally, you can also promote your sign-up form by sharing it on social media or sending an email to your existing list encouraging them to sign up.
Offering something in exchange for an email address
In order to build your email list, you will need to offer something in exchange for an email address. This can be done by creating a lead magnet, such as an ebook, report, or course. Once you have created your lead magnet, you will need to promote it so that people are aware of it and can sign up for it. You can promote your lead magnet through social media, your website, or by using paid advertising.
Where to promote your sign-up form
There are a few key places to promote your sign-up form in order to build your email list:
On your website: Add a sign-up form to your website’s sidebar or footer so that visitors can easily subscribe to your email list.
In your blog posts: Include a call-to-action at the end of each blog post, inviting readers to subscribe to your email list.
On social media: Use social media platforms like Twitter, Facebook, and Instagram to promote your sign-up form. You can also include a link to your sign-up form in your bio on each platform. You can also promote your sign-up form with leads leap.
How to write emails that convert
Email marketing can be a great way to promote your offers, but only if you know how to write emails that convert. Here are a few tips to help you get started:
- Keep it short and sweet. Your readers are likely bombarded with emails all day, so make sure yours is concise and to the point.
- Use strong subject lines. Your subject line is what will make someone decide whether or not to open your email, so make it count!
- Personalize your emails. Generic messages are less likely to convert than ones that address the reader by name and speak to their specific needs or interests.
- Offer something of value. Whether it’s a coupon, free shipping, or valuable content, give your readers a reason to converted into paying customers.
Measuring the success of your email marketing campaign
Email marketing campaigns can be a great way to promote your offers and build your list. But how do you know if your campaign is successful? There are a few key metrics you can measure to gauge the success of your email marketing campaign.
Open rate measures how many people opened your email. This metric can give you an idea of how well your subject line performed and whether or not people were interested in what you had to say.
Click-through rate measures how many people clicked on a link in your email. This metric can give you an idea of how effective your call to action was and whether or not people found the content of your email valuable.
Conversion rate measures how many people took the desired action after clicking through from your email.
