The presence of internet has a huge impact on every business and the way they function. Right from marketing to selling and interacting with customers, everything has become online-oriented, these days. Among all these, digital marketing has surely been a game changer for most of the businesses and companies. If we talk about digital marketing, email marketing is surely one of the best tools for the businesses to do their marketing campaigns and generate leads. These leads are essential for running the business, increasing sales and getting more profit.
So, the main question that any business, be it an experienced one or a startup, will ask is – what is the best website for sending out emails and create some amazing landing pages? Well, the answer is AWeber which is one of the best and seamless services. To know more about this service, read on.
Importance of email marketing
Being a business owner, you cannot take email marketing lightly. It is one of the best ways to communicate and promote your business, brands or product. It is simply sending customized messages to a group of people via email. If you want to reach to a certain group of your customer to ensure that they get the message personally, then sending out email is the best option. Here are some of the benefits of it:
1 . Staying connected
Every business will want to stay connected to their audiences. Most of the people check their email every day at least once. Receiving updates about new launches or offers via email can make your audiences open the mail and read it. They can even take actions from there.
2. Better reach
In comparison to all other types of digital marketing, it has been seen the marketing via email has a better reach. According to a study by Litmus, about 54% of the emails are opened by the audiences on their mobile devices. Also, it helps to an open interaction with your customers too.
3. Easy to measure
Another reason why email marketing is the best option to consider is because it is quite easy to measure. Tools like AWeber not only help in sending out emails but also help in providing report in real time. You can check the campaign stats too.
So, if you have decided to start campaigning for your business via email, you definitely can choose the AWeber as the platform.
What is AWeber?
The AWeber is website which helps you to design the best email layout for your business marketing. It is a powerful marketing tool which is designed for helping small to medium sized businesses to grow. Whether you are looking for creating amazing customized emails for sending to your existing customers or target audiences or you want to create some best landing pages, then this tool can help you with that. Their main objective is to deliver simple yet powerful email for marketing that does almost 90% of the job for the business.
Why to choose?
The AWeber helps you to function in three simple and efficient steps – create, deliver and grow.
For creating, they have the best and most efficient smart designer team. With the Artificial Intelligence-powered design assistance, it can automatically build you a beautiful and amazing email template in just few seconds.
You can send out the custom emails along with landing pages in just few minutes. You don’t have to think about any creativity or codes for that. The AWeber will do it all for you. All you have to do is to deliver the emails to your prospective clients or customers.
Of course, as you send out the emails, more customers will look into those and will visit your page to make a buy. Once they decide to make a purchase, you will be able to convert leads to sales increasing your profit. This will help you to grow gradually.
Email Templates
When it comes to email marketing, you have to ensure that everything is perfect. One mistake or anything missing can make your customers cringe. One of the most important things that you have to decide while creating customized emails for your prospective clients and customers is the layout of the email. With the email templates, it makes your work easier to create a layout. But choosing a template is not that easy. You need to ensure that it matches with the product or the services you are offering. It should not look out of the place.
The AWeber has a library full of pre-built templates that you can choose from. All you have to do is to go through all the pre-built email templates present in the library and then choose one of them for creating your campaign. Once you have chosen the template, you have to simply add the message and your job is done. There is no need for coding or extra skills.
Create landing pages
Another important part of email marketing is creating landing pages. As you may already know, marketing via email and landing pages always work together. Whenever you are sending an email to one of your subscribers or customers, they will likely to take an action. Either you want them to shop from your site, register to any webpage or webinar or download anything. In such a case, you will need to create a landing page or a web page with the sole purpose of creating a sales funnel. Basically, these landing pages are optimized and designed based on the email and the customers. The main benefits of these landing pages are:
- Providing better clarity to the customers
- Making it visually much more engaging
- Building better trust with the message
- Developing more focused attention
- Compelling to take actions
Hence, it is quite clear that landing page is extremely important. But as the email you are sending and landing page is related to each other, you have to keep both of them well-coordinated. With the AWeber, creating landing pages has never been easier. As the landing pages should be stunning, eye-catching and amazing, this website helps to get it all. You don’t need any website for this. All you have to do is to sign up and get started.
Features of AWeber
If you are thinking why you should choose AWeber, here are some of the amazing features it offers. Look into the features to get a complete idea:
- Creating emails and landing pages
The two most important elements of any email marketing campaign are – the email itself and the landing page. This website will help to create as well as design customized emails by choosing the right template for your target audiences. Also, the landing pages, as mentioned above, are created by this web tool. You don’t have to learn coding or have to write any to create a great email and build a stunning landing page. They have smart designer to do all your work. Also it has a drag and drop email creation feature which makes things easier and more convenient for you.
- Automate the emails and campaigns
You can choose this feature in the AWeber and it will ensure to create automated email campaigns. It will automatically optimize the email and marketing campaigns through personalization and customization. This will save a lot of time for you. All you have to do is to create automations where you have to assign triggers as well as the flows to the emails. This will deliver he right message to the designated person at the right time.
- Personalize communication & tagging
As you have noted above, it can direct campaigns to the right person using the tagging feature. The tagging and dynamic content has a versatile role to play. As the contents are personalized and dynamic, the audiences will respond to those more often and also faster. As the AWeber is doing all the much-needed jobs for you, this will save a lot of your time too.
- Provides analytic report
Another amazing feature of this web tool is that it offers a complete analysis of the marketing campaign and report too. It helps in analyzing the results of the marketing efforts and creates a report on it. With the best-designed dashboard, you can get a complete insight about the stats and reports of the campaign performance. They show easy-to-understand data containing KPIs or the key performance indicators.
- Easy subscriber management
The AWeber helps in building a complete list and manage all the contacts. This will help you to reach more and more people with the right offers at a perfect time. With this efficient management service, this tool will help to manage the people on your list as well as categorize them. This will make it easier for your to send the emails.
Conclusion
With so many amazing benefits and features, the AWeber is surely the best choice for you when it comes to email marketing. No business can ever grow or flourish with the adequate marketing. As you must have read above, marketing via email is one of the best ways of digital marketing. You need to make sure that you are doing it in the right way to get the maximum leads. This web tool can help you with the marketing emails as well as with the landing pages. Visit their official website and join there for free to checkout their amazing services.
